MKG-304 YCMOU Guess Paper, Solved PYQs, Notes 2026-27

Unlock 70% of your MKG-304 TEE marks with YCMOU’s most precise guess papers and solved past question banks. Designed for MBA students at Yashwantrao Chavan Maharashtra Open University, this resource eliminates last-minute uncertainty by providing authentic exam patterns from previous years, including 2023 and 2024 TEE question trends—critical for Chapter 3: Service Pricing Strategies and Chapter 7: Customer Retention in Services, which account for 25% of your exam weightage.

Course Overview & Academic Objective

MKG-304: Services Marketing is a core MBA subject under YCMOU’s Second Semester, focusing on the unique challenges of marketing intangible services. Students learn to apply GAP Model of Service Quality (Parasuraman et al.), Service Profit Chain Theory, and CRM strategies for service industries—directly relevant to your Continuous Assessment (CA) Home Assignments (गृहपाठ) and Term-End Exam (TEE). This resource ensures you master 100% of the syllabus with verified question patterns from YCMOU’s official archives.

Key Syllabus Modules & Chapter-Specific Guess Papers

Each guess paper is meticulously structured to cover YCMOU’s 2026-27 syllabus breakdown, including:

• Chapter 1: Nature and Scope of Services Marketing
  • 5 solved PYQs from 2023-24 TEE, including 2 case-based questions on hospitality services—directly mapped to your CA Home Assignment-1 topic.
  • Model answers with YCMOU’s grading rubric alignment for 20-mark descriptive answers.
• Chapter 4: Service Delivery Systems
  • 3 guess papers with 100% focus on YCMOU’s emphasis on frontline employee training and technology integration in service delivery.
  • Includes 2024 TEE’s most repeated question: